Blink Industrial Brand Audit and Strategy

This brand audit of Blink Industrial, conducted through collaborative group work, assessed the company's communications strategy and revealed a strong industry reputation paired with key areas for improvement. From a professional communications perspective, the team analyzed brand perception, messaging alignment, and digital presence - ultimately recommending a unified visual identity, enhanced social media strategy, and a refreshed narrative to better position Blink in emerging markets.

Collaborating on the Blink Industrial brand audit strengthened my teamwork skills by navigating group dynamics, balancing roles, and integrating diverse perspectives to produce a cohesive analysis. The experience also enhanced my creative approach to brand development, as we worked together to refine messaging, align visual identity, and expand strategic outreach.